Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. Google analytics enables website owners to analyse their visitors, with the objective of interpreting and optimizing website’s performance. Google analytics can track all forms of digital media and referring upstream web destinations, banner and contextual advertisements, e-mail and integrates with other Google products.

The data provided by Google analytics is designed especially for marketing and webmasters alike in gauging the quality of traffic they are receiving and the effectiveness of their marketing efforts.

Google analytics can provide the response of a marketing campaign by tracking visitors from all the referring sites and the number of visitors converted to customers or members from each. Google analytics works by via a snippet of JavaScript on the website to be monitored. There is no hardware or software to install as the application is entirely cloud based.

Our Google Analytics services

Over 72% of websites in the Quantcast Top 100K have chosen Google Analytics as their analytics platform of choice. Thrive Internet Marketing Agency has also made that choice. We use Google Analytics on all of our clients sites to help provide insight into their online marketing efforts. Our marketing team members are Google Analytics certified and Thrive is a Google Certified Partner.

Google Analytics audit services

In need of a health check for your Google Analytics account? Thrive can provide a comprehensive Google Analytics audit to make sure there are no errors or gaps in the data collection process. Our team of certified Google Analytics experts will audit the tracking code, configuration, data integrity, conversion tracking, and account linking.

Google Analytics account setup

Our team can assist you with the proper setup and implementation of a new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing the necessary business data to use in your data analysis.